Privacy & cookies

Advertising measurement (Meta Pixel)

We use the Meta Pixel, provided by Meta Platforms, to measure and improve our advertising on Facebook and Instagram. It records which pages you visit on our site and these actions: starting and completing the quiz, reaching the payment page, completing a purchase (amount and plan) and buying an add-on. Meta receives this data together with cookie and device identifiers, and uses it to measure our ads and to optimize who sees them. We do not send your health answers, name, email or address to Meta.

Our own site statistics

To understand how visitors move through our site, we record anonymous page visits and quiz steps on our own servers, linked only to a random visit ID and the ad campaign you arrived from. This contains no name, email, health answers or other personal details and is not shared with anyone.

Your choice

In regions where consent is required (such as the EU, EEA, UK and Switzerland) the Meta Pixel only runs after you accept it in our cookie banner. We store your choice, when you made it and the version of this notice in your browser. You can change or withdraw your choice at any time; withdrawing stops any further data being sent.

Elsewhere, you can opt out of ad personalization in your Facebook ad settings or with your browser's tracking protection.